Leadership Forum

NCMC presents the Leadership Forum, a special networking and discussion program for senior leaders of museums and cultural institutions.

2017 Leadership Forum Presenter: Max van Balgooy

Topic: In today's increasingly competitive environment, your museum can benefit from some of the analytic tools used in major businesses. Whether your museum is large or small, you can improve its strategic position through such tools as the Double-Bottom Line Matrix and a Five Forces Analysis. In this workshop, you'll understand the theory and practice applying it to your institution so that you'll know the specific areas that require rethinking and focus when you return to the office.

Max van Balgooy is the President of Engaging Places, LLC. and Part-Time Faculty in George Washington University’s Museum Studies program, where he teaches Interpretation of Historic Houses and Sites.

Areas of Expertise

Historic House and Site Interpretation


Max A. van Balgooy is a national leader in historical interpretation and community engagement, with extensive experience in developing solutions in collaboration with diverse audiences, including volunteers, staff, trustees, residents, scholars, design professionals, business leaders, and elected officials. He has more than 35 years of experience working in museums, historic preservation, heritage tourism, and historic sites, including senior positions at National Trust for Historic Preservation and the Workman and Temple Family Homestead Museum. A recognized researcher, author, speaker, and blogger on the trends, challenges, and opportunities facing museums, historic sites, and cultural organizations, he is a frequently requested facilitator, trainer, and consultant on business strategy, historical interpretation, public programming, marketing, and online media. 

He currently serves on the Council of the American Association for State and Local History; is a commissioner on Montgomery County's Historic Preservation Commission; and is a member of the American Association of Museums, American Historical Association, Visitor Studies Association, and the National Council on Public History, among other professional associations. He received his M.A. in history from the University of Delaware as a Hagley Fellow, his B. A. in history from Pomona College, and participated in the Historic Deerfield Summer Program in Early American History and Material Culture and the Attingham Summer School for the Study of Historic Houses and Collections.

You can learn more about him at EngagingPlaces.net or follow him on Twitter @maxvanbalgooy.
(Bio Information taken from GW Museum Studies Program page)

Registration for the 2017 March Annual Meeting, in Wilmington, is now open...  There will be an additional registration fee for Leadership Forum participants. For more information on the Leadership Forum program, please contact the NCMC President, president@ncmuseums.org.

Through partnership with our sponsor, Glave and Holmes Architecture, the North Carolina Museums Council launched a program solely for senior leaders of museums which would address the critical subjects they faced in managing and expanding their museums. We inaugurated the Directors Forum during our 50th Anniversary Conference in 2013 with Elizabeth Merritt, Founding Director of the Center for the Future of Museums.